• Advocation has been instrumental in forging key legislative policies on behalf of its Clients. Those successes, and others, have helped place Advocation among the top lobbying firms in the state. The most successful lobbyists are those who are best at establishing and maintaining strong working relationships with both legislators and Clients, and perhaps no one in Sacramento has proven better at winning friends and influencing people than the Advocation team.
  
  
• Advocation's ability to explain all the merits and shortcomings of a bill, in order to clearly present both sides of an issue, as well as the firm's reputation for veracity and knowledge is second to none, contributing to its exceptional legislative success rate for its Clients.
  
  
• Advocation recognizes the increasing importance of well-researched, substantive presentation of the issues to the members of the Legislature. No longer can relationships alone carry the day in the Legislature. Advocation devotes additional resources and staff to develop substantial background information and briefing papers. Critical for the Legislature's understanding of an issue is the identification of the policy underpinnings and background driving the position of our Clients.
  
  
• Advocation's foremost function is to lobby. We are there to protect your interests by monitoring legislation and regulations, presenting your position on key issues, developing coalitions to support your goals and assisting in strategic planning on your priorities. When necessary, Advocation will implement crisis intervention to protect your interests.
  
  
• Advocation is constantly assessing its techniques and strategies to maximize our effective interaction. As a result of term limits, the legislative game and process, as well as individual legislators, are constantly changing. Our commitment to on-going reassessment and improvement contributes to our premier status among lobbying firms.
  
  
• For over 30 years, Advocation has been one of the largest and best known lobbying firms in Sacramento. Our reputation as knowledgeable lobbyists enhances our ability to have an effective impact on the legislative process for the benefit of our Clients. Further, our significant Client list affords our lobbyists regular and continual access to decision makers. Such access enables us to maintain and solidify working relationships with the leadership and members of the legislative and executive branches of state and local government. The length and breadth of our experience has given us the solid working knowledge of the governmental process that translates into effective advocacy for our Clients.
  
  
• We are ever cognizant of the potential for conflicts of interest among our Clients and are careful to maintain the integrity of their interests as well as that of our own organization. Over the many years of service to our Clients, we have rarely had problems with respect to conflicts of interest or conflicting views among Clients. Even in representing both cities and counties, various special districts, premier developers and numerous corporations, we have rarely, if ever, had a drastic or severe issue(s) that have led to Client conflicts. Many conflicts can be avoided by identifying key issues and philosophies before a particular Client retains our services.
  

In the event there is a conflict, we communicate the matter to the affected Clients and see what kind of compromise can be reached. In the event there is no compromise or available solution, we never pursue a course of action adverse to the interests of any of our Clients. We attempt to develop an understanding and solve each matter on a case-by-case basis.